Communication

Why should I choose the Agricultural Communications concentration?

The agricultural communications program is designed to produce graduates with both technical knowledge about the food and fiber industry and marketing communication skills including journalistic writing, website and social media content, public relations, videography and graphic design.

At the University of Arkansas, this field of study is offered as an area of concentration in the Department of Agricultural Education, Communications and Technology. This program leads to a Bachelor of Science degree in agricultural education, communications and technology, with a concentration in communications.

What can I do with my concentration in Agricultural Communications?

Students with a specialization in agricultural communications are currently in high demand in the work force. They are finding jobs both within and outside the agricultural industry.

Along with course work in Bumpers College and in the Fulbright College of Arts and Sciences, students will complete internships within the agricultural industry. Students can also become a member of Agricultural Communicators of Tomorrow (ACT). This organization provides its members with a broad network of professional contacts and recognizes professional excellence and growth in agricultural communications.

Possible career areas include:

What courses do I take with an Agricultural Communications concentration?

Students are prepared to use a variety of communication means to inform the public about agricultural information. In addition to courses in science and in the many different areas of agriculture, students will take courses in news and feature writing, communications campaigns, graphic design, and publication production. Additional course options include broadcast reporting, public relations, advertising principles, videography and photojournalism.

For degree plans prior to 2019-2020, see the Agricultural Education, Communication and Technology Degree Archives.

How can an Agricultural Education, Communication and Technology student be involved?

The Department of Agricultural Education, Communications and Technology and the university offer a variety of outlets for students to gain professional development experiences.