The Agricultural Communications program is designed to produce graduates with both technical knowledge about the food and fiber industry and communication skills to make that knowledge accessible to the general public.
Students are prepared to use a variety of communication means to inform the public about agricultural information. In addition to courses in science and in the many different areas of agriculture, students can choose from courses such as news and broadcast reporting, feature writing, public relations and photojournalism.
At the University of Arkansas, this field of study is offered as an area of concentration in the Department of Agricultural Education, Communications and Technology. This program leads to a Bachelor of Science degree in Agricultural Education, Communications and Technology, with a concentration in communications.
Students with a specialization in agricultural communications are currently in high demand in the work force. They are finding jobs both within agricultural industry and outside of it. Possible career areas include:
- Agricultural information agencies
- Newspaper writing/editing
- Magazine feature writing and editing
- Public relations
- Graphic arts
- Video and television production
- Radio production
- Environmental reporting
Along with course work in the Dale Bumpers College and in the Fulbright College of Arts and Sciences, the student will be provided an opportunity for internships within the agricultural industry. Students can also become a member of Agricultural Communicators of Tomorrow (ACT). This organization provides its members with a broad network of professional contacts and recognizes professional excellence and growth in agricultural communications.